Ecommerce

One of my primary responsibilities at Kay Jewelers is writing copy for our ecommerce team. Responsibilities include:

  • Writing homepage and all landing page copy for Kay.com and KayOutlet.com.
  • Writing and approving product descriptions for each piece of jewelry on the websites.
  • Creating collection pages and gift guides.
  • Researching, writing, and editing educational articles.
  • Writing copy for digital display ads and Google ads to drive traffic to our sites.
  • Collaborating with ecommerce team on untapped copy opportunities and plotting wireframes for future pages on our websites.
  • Incorporating SEO strategies and keywords into writing.

 

Digital Display Ads

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Fanreels

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Trend pages

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Gift Guides

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Personalized

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Banners

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Kay Outlet Website Copy

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