Emails

I have a pivotal role in the planning, creation, and final approval of all customer-facing emails for Kay Jewelers and Kay Outlet. My responsibilities include:

• Plotting email themes and send dates based on company objectives and strategies.
• Writing subject lines and body copy.
• Ensuring that final emails align with planned objectives.
• Collecting and supervising any last-minute changes to the creative.
• Checking that merchandise is correct and in stock.
• Giving final approval before emails are sent to customers.
• Working on drip campaigns and UX journey-based messaging.