Catalog copy is a major part of my work with Kay Jewelers, including:
- Creating themes for major catalog releases.
- Writing headlines and supporting copy to tell stories on each page.
- Ensuring copy matches across marketing materials and aligns with brand voice.
Kay 2019 Mother’s Day Catalog – Bridal Sample
Kay 2017 Summer Catalog
The Kay Jewelers 2017 Summer Catalog was a shift toward fashion with a new look and tone. I assisted in setting this tone with copy throughout the catalog that corresponded with the design refresh. Follow link below for PDF.
Kay 2017 Holiday Catalog
I wrote theme for the Kay Jewelers 2017 Holiday Catalog, which carried over into signage, ecommerce, and other elements.
Kay 2018 Valentine’s Day Catalog
For the 2018 Valentine’s Day catalog, we were tasked with bringing the theme “Win Valentine’s Day” to life through romantic imagery and playful copy.
Dana Curcio Shaffer 